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Home > Privacy Policy

Effective 24 July, 2009

Privacy Policy

INNVO LABS LIMITED provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users of (the "PLEOworld Site"). This Privacy Policy applies only to information that you provide to us through the PLEOworld Site. This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the PLEOworld Site. You are advised to consult this policy regularly for any changes. Unless otherwise defined in this Privacy Policy terms used in this Privacy Policy have the same meanings as in our INNVO LABS Terms of Use.

As used in this policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis and using or touching information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within the United States or internationally. Any information you submit through the PLEOworld Site will be hosted in the United States.

Information Collection and Use

Our primary goals in collecting information are to provide and improve our PLEOworld Site, services, features and content, to administer your membership (together, the "Service") and to enable users to enjoy and easily navigate the PLEOworld Site.

Personally Identifiable Information.

When you register with us through the PLEOworld Site to become a Member to create your profile or participate in a discussion board we will ask you for personally identifiable information. This refers to information about you that when on its own or in combination with other identifiers can be used to contact or identify you ("Personal Information"). Personal Information includes, but is not limited to, your name, email address, postal address and phone number. In the instances where you are prompted to provide a "Username", we suggest that you don't use your real name as your "Username" (See "Information Sharing and Disclosure," below.) We use your Personal Information mainly to provide the Service and administer your inquiries.

We also collect the other information that you provide as part of registration and the administration of your Account (e.g., without limitation zip code, gender, age and individual preferences) ("Non-Identifying Information"). We use your Non-Identifying Information (in some cases, along with your Personal Information) mainly to provide the Service and administer your inquiries.

We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other PLEOworld Users (defined below) to attempt to provide you with a better experience, to improve the quality of the Service and to analyze and understand how our PLEOworld Site and Service are used.

We also use your Personal Information to contact you with PLEO newsletters, marketing or promotional materials and other information that may be of interest to you. Members who agree to the terms and conditions of the INNVO LABS Terms of Use Agreement are given the opportunity to opt in to receiving such communications from us in the future. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or update your Account information. (See "Changing or Deleting Information," below.)

Log Data

When you visit the PLEOworld Site, whether as a Member or a non-registered user just browsing (any of these, a "PLEOworld User"), our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This log data may include information such as your computer's Internet Protocol ("IP") address, browser type or the website from which you are visiting, pages of our PLEOworld Site that you visit, the time spent on those pages, information you search for, access times and dates and other statistics. We use this information to monitor and analyze use of the PLEOworld Site and the Service and for the PLEOworld Site's technical administration, to increase our PLEOworld Site's functionality and user-friendliness and to better tailor it to our visitors' needs. For example, some of this information is collected so that when you visit the PLEOworld Site again, it will recognize you and serve advertisements and other information appropriate to your interests.

Our Policy Toward Children

We do not knowingly collect personally identifiable information from children under 13. If we become aware that a child under 13 has provided us with Personal Information, we will delete such information from our files. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us using the information provided at the end of this Privacy Policy. Please be sure to include your email address and telephone number where we can reach you.


Like many websites, we use "cookies" to collect information. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes. We use cookies for two purposes. First, we utilize persistent cookies to save your username and login password for future logins to the PLEOworld Site. Second, we utilize session ID cookies to enable certain features of the PLEOworld Site, to better understand how you interact with the PLEOworld Site and to monitor aggregate usage by PLEOworld Users and web traffic routing on the PLEOworld Site. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the PLEOworld Site and Service and then close your browser. Third party advertisers on the PLEOworld Site may also place or read cookies on your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the PLEOworld Site or all functionality of the Service.


Identity theft and the practice currently known as "phishing" are of great concern to INNVO LABS. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your username, password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission's website.

Information Sharing and Disclosure

Aggregate Information and Non-Identifying Information. We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling and other purposes.

Service Providers. We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform PLEOworld Site-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the PLEOworld Site's features) or to assist us in analyzing how our PLEOworld Site and Service are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Compliance with Laws and Law Enforcement. INNVO LABS cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including, but not limited to, subpoenas), to protect the property and rights of INNVO LABS or a third party, to protect the safety of the public or any person or to prevent or stop any illegal, unethical or legally actionable activity.

Business Transfers. INNVO LABS may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. You will have the opportunity to opt out of any such transfer if the new entity's planned processing of your information differs materially from that set forth in this Privacy Policy.

Changing or Deleting Your Information

All Members may review, update, correct or delete the Personal Information in their Account. See below for contact information for privacy related inquiries.

Security & International Transfer

INNVO LABS is very concerned with safeguarding your information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access.

Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. INNVO LABS hosts the Personal Information you provide to us through the PLEOworld Site in the United States and processes it there. Your submission of such information represents your agreement to such processing and any transfers that may occur as a result of your use of the PLEOworld Site and Service.

Links to Other Sites

Our PLEOworld Site contains links to other websites. If you choose to visit an advertiser by "clicking on" a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third party's website. The fact that we link to a website or present an advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

Contacting Us

If you have any questions, comments or concerns regarding this Privacy Policy or our privacy practices, please contact us at:

Office Hours ( UTC/GMT +8 hours)
Monday - Friday
8:30 a.m. to 12:30 p.m.
1:30 p.m. to 5:30 p.m.
Hotline +852 2680 0680    Hong Kong
             +8620 3930 3081  China
Fax       +852 2680 0668